Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website and distributed through social media or email marketing.
Types of Corporate videos
Corporate video content is targeted towards your core demographics or internal employees. Corporate video production is frequently the heart of your online marketing. Examples of corporate video include Corporate overview videos, staff training and safety videos, promotional videos, branding videos, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos.
As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.
Corporate Video Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content.
Video content has become a significant ranking factor for search engine optimization from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.